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Commnication
New technologies permit the supply of information with great dynamics, quality and economy. The number of publications, announcements and media companies is growing and influencing commercialization models, while interfering in the relationship and in the distance between the company and customer, besides altering  traditional tourist commercialization. Electronic media, Internet, radio and television possess low cost distribution all of which embrace the most distant places. The media provide information  about attractions, activities, guides, communities, transportation, agents, local operators, and other necessary information so that a tourist can organize his own trip.

We attach the Internet and the tools of Direct Marketing, with all the communication possibilities and the information traffic in two directions: company--> customer and customer--> company. These mechanisms approach the company customer and  future customers, reducing  agents' support; they facilitate the direct sale, with dynamism and efficiency. Direct Marketing and the Internet facilitate  research and organization of a trip for the independent tourist, multiplying destinies and possibilities while at the same time decreasing the sale cost of transport companies and local operators.

The Internet propitiates economic communication at all times. It facilitates tourist expression; openly criticizing or eulogizing companies and services, through the e-mail, discussion groups, murals or announcements.

To develop communication and to turn it free doesn't mean to exclude  travel agencies; tourists that prefer to have trips organized by agencies exist, in function of the comfort, time, economy or need to travel in groups. Even so, to differ, to improve and to increase services is a great challenge for all agents; that is necessary to act in this market in transformation.

Tour operators, located close to the attractions need to adapt to this new communication reality. The lack of information distances its possible customer, that for not to know them or not to discover them, they can decide on other destinations where the information is better assembled. 

• Traditional Commercialization

• Facilitated Commercialization by the Communication

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